Motion Designer + 3D Artist
Create a premium 3D product visualization for the iPhone 17 Pro — a spec piece inspired by Apple's launch event aesthetic. The goal was to present the device through cinematic camera work, precise material rendering, and the kind of restrained elegance that defines Apple's visual identity.
The Challenge: Achieve the level of polish and sophistication that audiences associate with official Apple content — clean surfaces, impossibly precise reflections, and camera moves that feel choreographed rather than animated.
Target Audience: Tech brands, product visualization studios, creative agencies
Format: Spec / Portfolio Piece
Minimal, precise, and aspirational. The visual language follows Apple's own design philosophy — the product occupies negative space, and light is the primary storytelling tool. No backgrounds, no props, no text overlays during the hero shots. Just the device, perfectly lit, moving through space with intention.
Visual Approach: Studio lighting on pure black, slow dolly and orbital moves, shallow depth of field
Material Focus: Titanium frame, ceramic shield glass, matte back panel — each requiring distinct shader behavior
3D Modeling & Rendering:
The iPhone model was built in Cinema 4D with sub-millimeter accuracy to the actual device proportions. Each material zone — the titanium frame edges, the frosted glass back, the glossy camera lens rings, the ceramic front — received its own Redshift shader network. The goal was physical accuracy: correct Fresnel falloff, micro-scratched reflections on metal, and subsurface behavior on the glass panels.
Workflow:
Spec Context: This is a personal portfolio piece created to demonstrate product visualization capabilities. It is not affiliated with Apple Inc.
3D Modeling, Texturing, Lighting, Animation, Compositing – Max Richardson
CINEMA 4D | REDSHIFT | ADOBE AFTER EFFECTS
Spec portfolio piece. Not affiliated with Apple Inc.
